These days you can put the word "challenge" after just about any stunt and people will try it. This one's called the Boba Challenge . . . although you can do it with any type of drink that has a lid you can punch a straw through.
Longhorn Steakhouse is about to roll out a new dessert . . . ice cream with actual CHUNKS OF STEAK mixed in. And it's covered in a bourbon-flavored caramel sauce and something called, quote, "steak sprinkles."